Worldwide or selected countries
Campaigns can use Worldwide targeting or a selected-country list. The selector includes searchable ISO countries/territories and may provide presets such as Tier 1, English-speaking, North America, Europe, Asia-Pacific, LATAM, MENA and Africa.
When Selected Countries is chosen, at least one country must be selected. The form is designed to prevent an empty selected-country list from silently becoming Worldwide traffic.
More restrictive targeting can reduce the number of eligible surfers, so allow additional time for delivery when using narrow audiences.