Protecting both sides of the exchange
Traffic quality controls are designed to prevent automation, duplicates and invalid traffic from creating unfair rewards or consuming advertiser value.
Depending on configuration, validation can consider surf-session state, timers, CAPTCHA, uniqueness, campaign eligibility and additional traffic-quality signals.
A visit can be displayed but still be considered non-creditable when verification fails. This prevents a rejected view from increasing normal surf rewards or campaign accounting.