Traffic Quality & Safety

What counts as a unique view?

Learn how campaign uniqueness settings can affect repeat traffic.

13 viewsUpdated Aug 17, 2026

Uniqueness rules

Campaigns can use uniqueness controls that determine when the same viewer can produce another eligible view. Available modes can include one unique view per day or one unique view per campaign, depending on the feature configuration.

Uniqueness is evaluated together with targeting, campaign status and verification. Refreshing or repeatedly reopening the same destination does not guarantee another billable/creditable visit.

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