Campaign escrow
Reserve the submitted budget so the same advertiser balance cannot be committed to multiple campaigns at once.
For advertisers
CPA Advertising with Controlled Campaign Spend
Create direct CPA campaigns, reserve budgets in escrow, choose targeting and conversion caps, then distribute approved campaigns to publisher traffic through the network.
Escrow budgets Geo targeting Conversion caps Postbacks
Campaign builder
Offer & requirementsCreate
Budget reservationFund
Review / trust rulesApprove
Publisher distributionScale
Advertiser controls
Build campaigns with more than a URL and payout
Enterprise CPA advertising needs budget protection, moderation, attribution and postback visibility before traffic is sent.
Targeting
Configure eligible countries, devices, schedules and other campaign requirements before publisher distribution.
Caps
Set daily and lifetime conversion limits to control acquisition volume and prevent uncontrolled spend.
Postback secrets
Use per-campaign secrets for advertiser conversion callbacks rather than exposing a single global credential.
Advertiser trust
Campaign approvals can consider advertiser history, reversals, disputes and rejected campaigns without mixing those signals into publisher traffic quality.
Analytics
Review campaign spend and conversion performance from the same workspace used for deposits and campaign management.
Budget protection
Reserve campaign funds before traffic starts
An advertiser should not be able to fund multiple campaigns with the same dollar. When a direct CPA campaign is submitted, the configured campaign budget is reserved in escrow. Conversion spend is then deducted against that reserved amount.
When a campaign closes, unused escrow can be returned to the advertiser balance. Reversals can restore appropriate campaign accounting while preserving the original conversion record.
- Escrow at campaign submission
- Spend tied to confirmed conversions
- Unused-budget refunds
- Reversal-aware accounting
Campaign governance
Target, cap and moderate acquisition
Campaigns can define countries, devices, start/end dates, daily conversion caps and total conversion caps. Those controls limit when and where the campaign is eligible before it reaches the offerwall network.
The admin moderation workflow can review campaigns before distribution. Advertiser trust can also support controlled auto-approval policies for accounts with strong history.
- Country and device targeting
- Start/end scheduling
- Daily and total caps
- Manual or trust-based approval
Attribution
Receive conversion data through postbacks
Direct campaigns need a server-to-server conversion path. A per-campaign postback secret gives the advertiser a credential scoped to that campaign rather than sharing one network-wide secret.
Idempotent conversion identifiers help prevent duplicate credits when an advertiser retries the same callback. Reversal handling keeps downstream publisher and financial reporting aligned when a previously accepted action is later invalidated.
- Per-campaign postback secret
- Duplicate conversion protection
- Publisher attribution
- Reversal support
Explore the platform
Related offerwall and CPA network resources
Frequently asked questions
Questions about cpa advertising
How is a campaign budget protected?
The submitted campaign budget is reserved in escrow instead of remaining freely spendable in the advertiser balance.
Can I limit conversions per day?
Yes. Direct campaigns can have daily and lifetime conversion caps as well as scheduled start and end times.
How does an advertiser report a conversion?
A direct campaign can use the advertiser postback endpoint with the campaign-specific secret and transaction data required for attribution.
What is advertiser trust?
Advertiser trust is a separate reputation signal based on campaign history, reversals, disputes and moderation outcomes. It is not the same as publisher traffic quality.
Can one account advertise and publish?
Yes. One account can use both sides of the platform while advertiser funds and publisher earnings remain separated.
One account. Two sides of the network.
Create free accountLaunch CPA campaigns with budget and attribution controls already built in.
Fund your advertiser balance, create a campaign and distribute approved offers through the network.