Unified offer distribution

An Offerwall Network for Publishers and Advertisers

Connect offer supply, publisher traffic and direct advertiser campaigns through one offerwall network. Use hosted walls for fast deployment or the publisher API when you need full control over the experience.

Network offer sync Direct CPA campaigns Traffic quality Publisher payouts
Offerwall network flow
Integrated offer sourcesSupply
Normalized offer catalogOrganize
Hosted wall or APIDistribute
Postback conversionsAttribute
Network infrastructure

The systems behind a reliable offerwall network

A network must manage much more than offers. It needs supply normalization, publisher attribution, advertiser controls, accounting and risk operations.

Network integrations

Synchronize supported third-party offer sources and process their server postbacks through dedicated network adapters.

Direct campaign supply

Advertisers can create campaigns inside the network, giving publishers another inventory source beyond external integrations.

Hosted offerwalls

Publishers can deploy branded walls quickly without building the full catalog, filtering and tracking interface themselves.

Publisher API

API keys, scopes, rate limits and signed tracking URLs support publishers that want a custom offerwall or app integration.

Quality controls

Publisher traffic quality, conversion-risk checks, holds and block/watch/allow rules help protect the network from abusive traffic.

Ledger accounting

Publisher earnings, advertiser funds, campaign escrow, spend, reversals, refunds and payouts are represented as auditable money movements.

Offer supply

Normalize different sources into one catalog

Every upstream CPA source represents offers differently. A useful offerwall network normalizes names, payouts, targeting, categories, tracking links and source identifiers into a common internal model. That lets the hosted wall and publisher API work with one catalog instead of requiring publishers to understand every upstream API separately.

Direct advertiser campaigns can enter that same distribution layer after moderation or trust-based approval. Publishers then see a blended inventory model while the network preserves the source-specific attribution required for conversions and reversals.

  • Synchronized third-party offers
  • Direct advertiser campaigns
  • Country and device eligibility
  • Source-specific postback processing
Publisher distribution

Hosted wall or custom integration

Publishers do not all need the same integration depth. A hosted offerwall provides the fastest path to launch, including responsive layouts, visitor history and offer controls. The API path gives a publisher control over design, ranking and placement while still using the network’s tracking URLs and conversion events.

Both models depend on a stable end-user identifier. That identifier allows the network to return the correct visitor reference in publisher postbacks after a conversion.

  • Hosted iframe/direct wall
  • Scoped API keys
  • Signed click URLs
  • Signed publisher postbacks
Network operations

Protect supply quality on both sides

Publisher quality and advertiser reliability should not be collapsed into a single score. Publisher traffic quality evaluates the behavior and outcomes of incoming traffic, while advertiser trust evaluates campaign history, reversals, disputes and moderation outcomes.

Keeping those systems separate gives the network better control over automated campaign approvals, payout review and suspicious conversion handling.

  • Publisher traffic quality score
  • Advertiser trust score
  • Fraud cases and risk rules
  • Conversion holds and reversals
Frequently asked questions

Questions about offerwall networks

What is an offerwall network?

An offerwall network connects performance offer supply with publishers that want to monetize users through a choice-based offer wall or offer API. It typically handles tracking, postbacks, publisher earnings and campaign operations.

Can the network include direct advertiser campaigns?

Yes. Direct campaigns can be created by advertisers, funded through campaign escrow, reviewed by the network and distributed alongside eligible synchronized offers.

Do publishers have to use the hosted wall?

No. Publishers can use the hosted offerwall or build their own interface using the publisher API and signed tracking URLs.

How are conversions attributed?

The network creates a tracked click context before the user reaches the advertiser. When a postback arrives, the transaction is matched to that context and then recorded for publisher earnings and reporting.

How does the network handle poor-quality traffic?

Traffic quality scoring, fraud rules, conversion holds, payout review and manual fraud cases provide several layers for investigating suspicious traffic.

One account. Two sides of the network.

Connect offer supply to publisher traffic without rebuilding the infrastructure.

Use the hosted offerwall for speed or the API when you want complete front-end control.

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