For publishers

Publisher Monetization with Offerwalls and CPA Offers

Turn eligible user traffic into performance revenue with hosted offerwalls, surveys, synchronized offers and direct advertiser campaigns. Use the built-in wall or connect your own front end through the publisher API.

Hosted wall Publisher API Signed webhooks Payouts
Publisher workflow
Your usersTraffic
Eligible offersMonetize
Confirmed conversionsEarn
Signed webhookReward user
Publisher toolkit

Choose the integration depth that fits your product

Start with a hosted offerwall, move to API-driven inventory when needed, and keep the same attribution and payout infrastructure underneath.

Hosted offerwall

Launch quickly with branded colors, layouts, search, categories, history, hidden offers and configurable reward currency.

Offer API

Pull eligible offers into your own site or app with scoped API credentials, rate limiting and signed tracking URLs.

User-scoped surveys

Fetch supported survey inventory for a stable end-user ID when an upstream survey provider requires per-user targeting.

Conversion postbacks

Receive signed publisher events that include the originating visitor identifier needed to credit the correct user.

Promo boosts

Activate eligible promo codes that temporarily increase publisher earnings by a configured percentage.

Traffic quality

Monitor quality scores, suspicious activity, reversals and other network signals that can affect conversion review and payouts.

Integration choices

Hosted offerwall or API-driven monetization

Publishers can launch with the hosted offer wall when speed matters. The hosted experience already includes browsing, filtering, offer history and hidden-offer preferences. Publishers that need a fully custom design can use the offerwall API and still keep the network tracking layer.

Both approaches use a stable visitor identifier so conversion events can be connected back to the publisher’s own user record.

  • No second advertiser account required
  • Stable visitor attribution
  • Custom reward currency
  • Hosted and API integration options
Earnings lifecycle

Understand what happened to every conversion

Publisher monetization is not just a balance number. A conversion can be approved, held for risk review, paid, reversed or rejected depending on the upstream event and network decision. Conversion reporting and offerwall history expose those states instead of treating every click as guaranteed earnings.

If a conversion is later reversed, the system records that reversal rather than silently deleting the original event. That gives both the publisher and network an audit trail for disputed activity.

  • Approved and held conversion states
  • Reversal tracking
  • Payout request workflow
  • Immutable ledger entries
Quality

Build a stronger publisher reputation over time

Traffic quality is scored separately from advertiser trust. Signals such as suspicious click behavior, shared network patterns, conversion timing and reversal rates can contribute to publisher review.

That separation makes quality feedback more useful: publishers can focus on traffic hygiene while advertisers are evaluated independently for campaign reliability.

  • Daily quality scoring
  • Fraud case visibility for admins
  • Configurable payout review
  • Block/watch/allow rules
Frequently asked questions

Questions about publisher monetization

What types of publishers can use an offerwall?

Offerwalls can fit websites, apps, games, reward communities and other products where users can choose optional actions in exchange for a publisher-defined reward.

Can I build my own offerwall design?

Yes. You can use the publisher API instead of the hosted wall while continuing to use signed tracking URLs and publisher conversion postbacks.

How do I know which user completed an offer?

Use a stable visitor identifier when requesting or launching offers. Publisher conversion postbacks can return that original visitor reference after attribution succeeds.

Can publisher earnings be boosted with promo codes?

Yes. Eligible promo codes can apply a temporary percentage multiplier to publisher earnings for a configured duration.

Are publisher earnings separate from advertiser funds?

Yes. The unified account keeps publisher earnings separate from advertiser deposits and campaign escrow.

One account. Two sides of the network.

Add performance monetization without rebuilding attribution from scratch.

Create a publisher account, choose hosted or API integration, and connect your users with stable visitor IDs.

Create free account