Direct advertiser postback integration

Configure the advertiser-side S2S callback with transaction ID, click ID, status and the campaign secret.

Use the generated URL

Open the campaign after creation and copy its generated advertiser postback URL. It contains the campaign ID and campaign-specific secret plus placeholders for transaction, click and status values.

Required attribution

The CLICK_ID must be the click token received when the user was sent to the advertiser. The transaction ID must uniquely identify the conversion on the advertiser side.

Protect the secret

Treat the campaign postback secret like a credential. If it becomes exposed, replace/rotate it before trusting additional callbacks.

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