Publisher setup

  1. Open Offerwalls and create your first wall.
  2. Choose a stable visitor ID format for the uid parameter.
  3. Preview the wall before placing it on a live site.
  4. If using the API, create an API key and publisher webhook.

Advertiser setup

  1. Open Billing & Deposits and fund the advertiser balance.
  2. Create a campaign draft with a real destination URL and conversion requirements.
  3. Confirm the payout, budget, targeting and caps.
  4. Save the campaign postback secret and submit the campaign for review.

Before production traffic

Run a test click and test conversion whenever possible. Confirm the click appears in analytics and that the conversion is attributed to the correct publisher or visitor before scaling traffic.