Publisher-side signal
Traffic quality summarizes publisher traffic behavior using clicks, conversions, approvals, reversals and suspicious activity.
Why it matters
A deteriorating score can indicate low-quality placements, invalid traffic, misleading incentives or a technical integration that is creating abnormal patterns.
Improve quality
Send real users, preserve accurate IP/user-agent context, avoid automated clicking, use stable visitor IDs and remove placements that generate disproportionate reversals or fraud events.